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What the Next Generation of Affluent Consumers Wants from Luxury Brands

What the Next Generation of Affluent Consumers Wants from Luxury Brands

We’re witnessing the largest intergenerational transfer of wealth in history. The luxury market is being reshaped by the emergence of new luxury consumers, ones who are acutely aware of being sold to,  skeptical of traditional marketing tactics, and dismissive of volume as an indicator of wealth. Millennials and their buying habits are more acute than any generation before them—bringing new…

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